On today's episode, Moneka talks to Teena Sidana of Amazon. They discuss the key aspects of Voice and Audio Marketing- an MMA Group M Powered Playbook. This playbook aims at helping the digital community understand the potential of voice technology across consumer experience, content marketing and advertising. They further talk about key emerging trends in the audio space, how audio as evolved and how the same can be leveraged by marketeers in various sectors. This and much more on this episode of the Vaux Podcast Series. Find Moneka Khurana on social media:TwitterLinkedIn Find Teena on social media:TwitterLinkedIn You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at https://www.ivmpodcasts.com/See omnystudio.com/listener for privacy information.

This episode of the Vaux Podcast series discusses how marketers can assess the efficiency of voice as a medium for advertising. Moneka Khuraana talks to Biswapriya Bhattacharjee- Director, B2B Technology, Kantar, discussing the Measurement techniques in Voice and Audio Space. Find Moneka Khurana on social media:TwitterLinkedInFind Biswapriya on social media:TwitterLinkedInYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at https://www.ivmpodcasts.com/See omnystudio.com/listener for privacy information.

On this episode of the Vaux Podcast Series, Amit talks to Dhruvank Vaidya- Head of Podcasts, Spotify. They discuss the early days of podcasting and how the same has found its own place in the Indian Media Landscape. They also talk about the evolution of the audience and how content is created on the audience's demand. This and much more on this episode of the Vaux Podcast Series.Find Amit Doshi on Twitter (@doshiamit)Find Dhruvank Vaidya on LinkedInYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.See omnystudio.com/listener for privacy information.

On this episode, Amit Doshi meets Kerry Hoffman, one of the pioneering voices in the world of podcasting. They discuss the wide growth of podcasting around the globe, podcasts and brand integrations, and how audio content is redefining the way advertising is done in today's times. They also touch upon what makes a good podcast and the future of the medium in times to come!Find Amit Doshi on Twitter (@doshiamit)Find Kerry Hoffman on Twitter and LinkedInYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.See omnystudio.com/listener for privacy information.

On this episode of Vaux Podcast Series, Moneka Khurrana talks to Preetha Athrey- Global Business Marketing, Twitter India. They delve into the intricacies of audio as a transformative modern media and how the same in central to human experience. They further discuss the unique advantages of audio as a brand tool when compared to text and video based branding. Tweet to Moneka Khurana (@monekakh): https://twitter.com/monekakh and follow his WordPress handle here (filterkoffee.com)Find Preetha Athrey on Social Media:LinkedIn: Preetha AthreyTwitter: @preethaathreyYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can also check out our website at http://www.ivmpodcasts.com/See omnystudio.com/listener for privacy information.

On this episode of Vaux Podcast Series, Moneka Khurana Country Head, MMA India talks to Niraj Ruparel- Head of Mobile and Emerging Tech, Group M. They explore how brands have effectively utilized voice technology to empower their products. They further discuss how the voice ecosystem and landscape is transforming with its vast reaching capacities across India, including the tier-II and tier-II cities. With omnichannel voice efficient devices, including smart phones, the world of audio has tremendous opportunities for brands to leverage.Tweet to Moneka Khurana (@monekakh): https://twitter.com/monekakh and follow his WordPress handle here (filterkoffee.com)Find Niraj Ruparel on Social Media:LinkedIn: (linkedin.com/in/ruparelniraj)Twitter: (https://twitter.com/niraj_ruparel)You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can also check out our website at http://www.ivmpodcasts.com/See omnystudio.com/listener for privacy information.

On the new episode of Vaux Podcast, Karthik Nagarajan talks to Arjun Ravi Kolady- Head of Sales, Spotify India, who sheds light on the growing trends in the audio ecosystem of India. India has become the biggest audio market in the world, and hence is a huge target group for brands They explore how audio is redefining the way brands do advertisements. They further discuss how brands like Facebook, Tik Tok, Snickers and more have innovated their sales methods with audio.Tweet to karthik Nagarajan (@The_Karthik): https://twitter.com/the_karthik and follow his WordPress handle here (filterkoffee.com)Find Arjun on Social Media:LinkedIn: (https://www.linkedin.com/in/kolady)Twitter: (https://twitter.com/arjunkolady)You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can also check out our website at http://www.ivmpodcasts.com/India has become the biggest audio market in the world, and hence is a huge target group. for brands They explore how audio is redefining the way brands do advertisements. They further discuss how brands like Facebook, Tik Tok, Snickers and more have innovated their sales methods with audio.Tweet to karthik Nagarajan (@The_Karthik): https://twitter.com/the_karthik and follow his WordPress handle here (filterkoffee.com)Find Arjun on Social Media:LinkedIn: (https://www.linkedin.com/in/kolady)Twitter: (https://twitter.com/arjunkolady)You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can also check out our website at http://www.ivmpodcasts.com/See omnystudio.com/listener for privacy information.

On this episode of the Vaux Podcast, MMA Global head- Moneka Khurana explores the power of voice in modern-day marketing with Dilip R.S., Country Manager, Alexa India. They discuss how top businesses have leveraged audio as a tool to increase consumers and build consumer engagement. Dilip shares the story of Amazon's Alexa and its increased utility in the period of the pandemic. This and much more, on this episode of the Vaux Podcast!Tweet to Moneka Khurana (@monekakh): https://twitter.com/monekakh Find Dilip R.S. on Social Media:LinkedIn: (https://www.linkedin.com/in/diliprs)Twitter: (https://twitter.com/diliprs)You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can also check out our website at http://www.ivmpodcasts.com/See omnystudio.com/listener for privacy information.

On this episode of Vaux Podcast, well-known television personality and comedian Cyrus Broacha gets into a fun conversation with Sukhleen Aneja, on how she built and grew a successful Digital-first business during the pandemic. Together, they explore how businesses have evolved themselves digitally with associations with consumer-tech industries. They further discuss the transformation digital workspaces have brought into conducting organizations. This and much more, on the second episode of Vaux Podcast!Tweet to Cyrus Broacha (@Broacha_Cyrus): https://twitter.com/The_Karthik and follow his WordPress handle here (filterkoffee.com)Find Sukhleen Aneja on Social Media:Twitter: (https://twitter.com/a_sukhleen)LinkedIn: (https://www.linkedin.com/in/sukhleen-aneja-8709794/?originalSubdomain=in)You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can also check out our website at http://www.ivmpodcasts.com/See omnystudio.com/listener for privacy information.

On the first episode of Vaux, Karthik interacts with Anil Viswanathan, Senior Marketing Director of the international food giant Mondelez. Discussing the increasing scale of audio technologies in the digital space, the episode explores the growth opportunities and potential of the technology in the consumer market. Anil talks about the audio medium being a potential consumer touchpoint and how it modifies the way brands and businesses advertise their products. He further unfolds how great audio contributed to the success of the Silk Chocolate advertisement campaign. Personalization, Branding, Technology and much more, on this episode of Vaux!Tweet to Karthik Nagarajan (@The_Karthik): https://twitter.com/The_Karthik and follow his WordPress handle here (filterkoffee.com)Find Anil Viswanathan on Social Media:Twitter: (https://twitter.com/Chai_vis)LinkedIn: (https://www.linkedin.com/in/anil-viswanathan-9463351)You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can also check out our website at http://www.ivmpodcasts.com/See omnystudio.com/listener for privacy information.

MMA India VAUX Podcast Series is a show where marketers and experts in the voice & audio space will share their learnings and offer a solution of voice and audio as a medium to the new age digital media to overcome the challenges of marketing and advertising. Coming soon on the IVM Podcasts App, Website and on all major podcast streaming platform. You can know more about MMA India: ( https://www.mmaglobal.com/local-councils/india )Linkedin: ( https://www.linkedin.com/company/mma-global/ )Instagram: ( https://www.instagram.com/mmaglobal/ )Twitter: ( https://twitter.com/mmaglobal )Facebook: ( https://www.facebook.com/mmaglobal )Youtube: ( https://www.youtube.com/user/MobileMarketingAssn ) You can listen to this show and other awesome shows on the https://ivm.today/ios, or any other podcast app. See omnystudio.com/listener for privacy information.